Tag Archives: Amazon

Do Amazon Reviews Count?

Has anybody seen an honest reviewer?

Has anybody seen an honest reviewer?

Five years ago we asked Do Amazon Reviews Count? Our answer was yes, they absolutely do, and we were surprised that few publishers quoted them to support the books they published.

Since then a surge of self-serving reviews, many of them covering self-published books, has cast a dark shadow on the honesty and credibility of Amazon reviewers. In 2009 we cast our spotlight on a website that promised “For just $15 U.S. you can get a completely ‘honest’ review of your book posted to Amazon in mere days!” (See If Amazon Reviews are Meaningless, Why Are Authors Paying to Have Them Written?)

The practice of buying good reviews has not only persisted but seems closer than ever to prevailing. In an article in the Sunday New York Times business section, David Streitfeld describes the methodical corruption of the Amazon review process by a businessman who literally churns out reviews by the gross. “At first, he advertised that he would review a book for $99,” writes Streitfeld. “But some clients wanted a chorus proclaiming their excellence. So, for $499, Mr. Rutherford would do 20 online reviews. A few people needed a whole orchestra. For $999, he would do 50.”

The production of manufactured reviews now extends beyond books and into the complete gamut of products and services, from hardware to hotels, rendering it all but impossible for consumers to make informed decisions. “About one-third of all consumer reviews on the Internet are fake,” Streitfeld writes. “Yet it is all but impossible to tell when reviews were written by the marketers or retailers (or by the authors themselves under pseudonyms), by customers (who might get a deal from a merchant for giving a good score) or by a hired third-party service.” Enforcement of Federal Trade Commission guidelines has been ineffective, he adds.

The odds against informed decisions by consumers are approaching the point where nobody will be able to judge the merits of anything.

At the dawn of the Digital Era many of us recognized that the old gatekeepers would lose their standing as the process of viral, democratic tastemaking replaced the opinions of elite nabobs telling us what to buy. If the deterioration of honesty continues, we may well see consumers returning to the old gatekeeper system to help them make sound purchasing decisions. But that system depended on the impeccable integrity of its practitioners. Are there any left?

Below is our original article, Do Amazon Reviews Count? Five years after its publication it may seem hopelessly naive. Nevertheless I stand by the ideals expressed then and live in hope that Amazon will find a way to protect the integrity of its review system.
RC

This blog post was originally published in Digital Book World as Has Anybody Seen an Honest Reviewer?

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If you were browsing a book in a store and the jacket blurb said,

“This is one of the best books of the year!”
– amazon.com

…would you be inclined to buy it?

Before you say no, here’s something to think about.

Any author who wants to get published successfully must run a gauntlet of “gatekeepers” who judge whether the work has artistic and commercial merit. Among the Cerberuses guarding the franchise on taste are literary agents, editors, bookshop and chain store buyers, critics and reviewers. Today’s Big Publishing establishment is dominated by such gatekeepers. They also guard tradition and guard it fiercely, and who can blame them? If the gates are breached a way of life comes crashing down.

Like a walled city, the gates enclose a world of tangible books produced in physical offices and distributed to brick and mortar stores. Until recently there was no other world, and as stupid and clunky as it is, somehow we’ve all managed to find a way to make a living in it. But now the Digital Revolution is eroding that world, just as it has done to so many business models that depended on middle agencies for distribution of tangible products. Today’s publishing model is a virtual one, and can be reduced to a simple formula: A Writer, A Reader, A Server. Absent from this formula, you will readily note, is A Reviewer. The question arises, in a world where books are sold virtually, do we still need reviewers?

After all, one of the keystones (to use a tangible image for an intangible concept) of Internet marketing is the way that public opinion can be instantly and virally created and marshaled into an economic force. Do we need gatekeepers to help us judge whether we should buy or read a book?

I happen to think that not only do we need them, we really can’t exist without them. And the interesting news is, we are creating a new class of pundits. Though their taste, judgment and experience may be no better than yours, we listen to what they have to say and, like it or not, we’re influenced by them. In particular I’m referring to the people who review for Amazon.com.

The idea that your next-door neighbor’s opinion may affect your decision to buy or pass up a book seems unlikely. True, word of mouth has always been a factor in the fate of successful books, but usually the mouth that the words come from belongs to someone you know, not an anonymous name on a website. But wait — when you search your Zagat guide for a restaurant recommendation, do you know who has written the review? No, but in all likelihood it’s a restaurant patron with no more professional reviewing credentials than yourself. That doesn’t stop you from saying, “Let’s go here!” Some of your neighbors thought the food was good, the place clean, the atmosphere pleasant, the service excellent, and the prices right, and that’s good enough for you.

In short, we live in an age when peer review is meaningful if not significant, and Amazon.com has used this fact to create a cadre of reviewers who must be taken seriously. Go to Amazon, click on any recently published book and page down beyond the official reviews (Publishers Weekly, New York Times, etc.). You’ll find Customer Reviews, and note that many of the reviewers identify themselves as the authors of a number of reviews. If they regularly review or blog about specific genres you may in time come to the conclusion that this person’s judgment is reliable and enlightening. Thereafter, when you see his or her name next to a review of a new book, you may very well be motivated to buy it.

It’s worth your time to click on the link that says “See all my reviews”, or on the badge beneath the reviewers name. Amazon has created a badge system to help you identify the reviewers credentials and review-worthiness. Click here to see what the badges mean.

I haven’t seen too many traditional books with Amazon.com quotes blazed on the cover, but I won’t be surprised if that changes before long. The first time you see one, let me know, and remember you heard it here first.

– Richard Curtis

 

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Price-Fix Trial to Start on Opening Day of BEA

Don’t be surprised if the Macmillan booth at next year’s Book Expo America is set up in the courtroom of Judge Denise Cote.  It happens that the date when the Department of Justice’s e-book price-fixing lawsuit is scheduled to commence, June 3, 2013, is also the first day of BEA.

Publishers Lunch‘s Michael Cader, reporting plans for the trial, says that Judge Cote “wants to move the trial swiftly.”

A year to begin arguments is swift? We know that “The wheels of Justice grind slowly” but that is simply preposterous.

While we understand that this is a very big case on which a lot is at stake and on which law could possibly be made, the idea of waiting a year for the proceedings to get under way while the entire publishing industry plus Apple and even Amazon twist in the wind feels like the very thing for which the maxim “Justice delayed is justice denied” was created.

Particularly hard hit is Macmillan. Says Cader: “They argued for a ‘more extensive’ trial schedule because they ‘have already produced hundreds of thousands of pages in extensive discovery over the course of a two-year investigation conducted by the DOJ and the States…over a far-longer span of time than the plaintiffs are now proposing, and it still stretched Macmillan’s resources to the maximum.’ Macmillan also calls their burden ‘entirely asymmetrical’ since the DOJ ‘have disclosed they have relatively little data and documents to produce beyond the contents of their investigative files.”

It’s hard to believe that the distractions –  to say nothing of the expenses – being borne by the accused publishers will not filter down to the day to day business of our industry in terms of editorial and financial decisions.  Perhaps that’s what is meant by the other half of that legal maxim – “But they grind exceeding fine.” We are really worried that books and authors are going to be ground to bits in the excruciating wait for justice to be done.

Richard Curtis
This blog post was originally published by Digital Book World as Yeah, We know, “The Wheels of Justice Grind Slowly”, But This is Ridiculous

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Want to Buy Dorchester? Bid Against Amazon

After a long illness Dorchester Books as finally succumbed, a victim of the digital revolution to which the mass market paperback publisher could not adapt. If authors and agents read the fine print in today’s “Notice of Public Disposition” they will find the following phrase: “Secured Party will foreclose its security interest in and sell at public auction as a single unit through Garfunkel Wild, P.C., to Amazon Publishing, or such other higher and/or better bidder as may prevail at auction…”

And a little further down is the good news that authors and agents who had despaired of recovering royalties from the sinking publisher will be made whole by Amazon: “All publication contacts regarding certain literary works (collectively, the “Works”) and related outbound license agreements of DP (collectively, the “Contracts”), subject to the purchaser negotiating certain amendments with the authors of the Works in exchange for payment by Amazon Publishing of the full amount of back royalties that DP indicates is owed to those authors as of May 31, 2012…”

In practice Amazon, or any firm that outbids Amazon in an auction to be conducted in August, will tender amendments to authors and agents transferring rights to the new entity, in exchange for which back royalties will be paid in full.

The acquiring firm will then convert the books to e-books (a number of them have been converted already) and release them in e-book format. The original covers are among the assets to be acquired; our understanding is that Dorchester owned them outright and no rights clearance will have to be undertaken.

Though we lament the passing of Dorchester, with its excellent list of westerns, horror, romance and other genre fiction, we are happy to think its orphaned books will be in the hands of those who will know what to do with them.

The full press release is below:
Richard Curtis
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NOTICE OF PUBLIC DISPOSITION OF COLLATERAL
PURSUANT TO THE UNIFORM COMMERCIAL CODE

TO: DORCHESTER PUBLISHING, CO., INC., AS DEBTOR
c/o OEM Capital Corp.
230 Park Avenue, Suite 456
New York, New York 10169

FROM: JOHN D. BACKE, AS SECURED PARTY
27 Hedge Row Road
Princeton, New Jersey 08540

PLEASE TAKE NOTICE, that by virtue of defaults in the terms of: (i) that certain secured Promissory Note, dated June 24, 2009, in the original principal amount of $2,900,000 executed and delivered by, inter alia, Dorchester Publishing Co., Inc. (“DP” or “Debtor”), as borrower, to and in favor of John D. Backe, as lender (“Secured Party”), as amended by that certain Amendment to Secured Promissory Note dated December 22, 2010 acknowledging the increase in the principal balance of the Note to $3,400,000 (the “Note”); and (ii) that certain Security Agreement, dated June 24, 2009, by and between, inter alia, Debtor and Secured Lender securing Debtor’s obligations of the Note (the “Security Agreement”, with capitalized terms used herein, unless herein defined, as defined in the Note or Security Agreement). Secured Party will foreclose its security interest in and sell at public auction as a single unit through Garfunkel Wild, P.C., to Amazon Publishing, or such other higher and/or better bidder as may prevail at auction, in accordance with the provisions of Article 9 of the New York Uniform Commercial Code and the terms and conditions hereinafter set forth, all of the Debtor’s rights, title and interest, to the extent existing, in the following assets of Debtor (collectively, the “Assets”), which constitute a portion of Secured Party’s collateral under the Security Agreement:

(a) all publication contacts regarding certain literary works (collectively, the “Works”) and related outbound license agreements of DP (collectively, the “Contracts”), subject to the purchaser negotiating certain amendments with the authors of the Works in exchange for payment by Amazon Publishing of the full amount of back royalties that DP indicates is owed to those authors as of May 31, 2012; (b) any existing records and correspondence pertaining to the Works (including copies of W-9s and 1099s) and; (c) advances relating to the Works; (d) any existing artwork and all print-ready files, book plates, flats, film negatives, electronic design files, or other production materials relating to the Works; (e) any existing third-party permissions for any third-party materials used in the Works, to the extent transferable; (f) to the extent used in connection with the Works and transferable, all rights in content, copyrights, copyright registrations and copyright applications for print books under the Contracts; (g) available layered pdf files and font sets for each of the Works; to the extent available, title-level metadata for each of the Works acquired by Buyer; (h) certain available print copies of the Works; (i) existing electronic book versions of the Works; and (j) certain vendor and customer list information relating to the Works.

Pursuant to the bid contract for the Assets, DP has also agreed to revert the rights to any Works not assigned to Amazon Publishing following Amazon’s request.

The sale will be held at the offices of Garfunkel Wild, P.C., the Sale Agent, 111 Great Neck Road, 6th Floor, Great Neck, New York, 11021 on August 28, 2012 at 10:00 a.m.(EDT) (the “Auction Date”).

Any competing bids, along with a deposit of at least 20% of the proposed purchase price, must be actually received no later than 5:00 p.m. (EDT) on August 15, 2012 in accordance with the Terms of Sale established by Secured Party. No bids will be accepted unless they comply with the Terms of Sale. General information concerning the Works and the Terms of Sale, may be obtained from Garfunkel Wild, P.C. by contacting Burton S. Weston, Esq. at (516) 393-2588 or bweston@garfunkelwild.com. Requests for specific information, including information concerning inspection of the Works, may be obtained by contacting Norton W. Lazarus of OEM Capital Corp. at 212-983-9500 ext. 115 or nwl@oemcapitalcorp.com; provided however, that except as expressly set forth in the Terms of Sale, the Works are being sold on an “as-is”, “where is” basis without representations, covenants, guarantees or warranties of any kind relating to merchantability, fitness for a particular purpose, title possession, quiet enjoyment or the like in this disposition. Therefore, potential bidders are encouraged to perform such due diligence, as they deem necessary.

You are entitled to an accounting of the unpaid indebtedness secured by the property that we intend to sell for a charge of $25.00. You may request an accounting by calling us at (516) 393-2588.

The Secured Party reserves the right to bid and reserves the right to refuse or accept any and all bids, reserves the right to adjourn, delay, or terminate the auction or alter or modify the terms thereof without further notice or publication.

Dated: June 27, 2012
Great Neck, New York
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This blog post was originally published in Digital Book World as Amazon to Acquire Dorchester (Unless You Are Ready to Outbid Them)

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Authors Guild Takes DOJ to Task for its Price-Fixing Suit Against Publishers

Paul Aiken, Executive Director of the Authors Guild, has issued an open letter to the chief of litigation in the Department of Justice’s antitrust division, expressing its opposition to the DOJ’s proposed settlement of the price-fixing charges against Apple and several major publishers. We reproduce it in full here.

Richard Curtis

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Rumors of Amazon Retail Bookstore? Don’t Believe Them

Shame on Forbes.  We thought they were a thoughtful business publication but in spreading  rumors without an ounce of foundation or attribution they make washerwomen look martyrs for truth.

The tittle-tattle in question is that Amazon is developing plans for a retail bookstore or chain.  Even the headline, Why Amazon’s Rumored Retail Bookstore Will Be Huge, dignifies the gossip with an unqualified future tense of the verb, as if the building is all but completed and about to open the doors to its first customers.  (“Get ready for the rollout,” says Forbes.)

Among fatuities on display in Forbes‘s article are these:

“First off, if the rumors are correct, Amazon has the most important part of the plan right — it’s thinking small boutique store, not giant superstore. Big rent is what killed many of the bookstore chains.” [A boutique store for its millions of titles?]

“A physical Amazon bookstore addresses one of the biggest problems in brick-and-mortar retailing today — the mind-numbing sameness of product. You go through a mall, and it’s the same clothes, the same gadgets, and in bookstores, the same books.” [Why all books in stores are the same, and why Amazon’s books will be different from those displayed in, say, Barnes & Noble, is not articulated.]

“With its emphasis on its exclusive booklist, Amazon also presents an alternative to traditional bookstores rather than a direct competitor. Sure, some visitors will buy Tom Clancy for the Kindle while they’re there.” [Why is a customer going to a physical store to buy books for the Kindle?]

“Amazon’s idea has the potential to reinvigorate the entire bookstore sector, and grow interest in reading in general. That could lift the surviving indie bookstores, too, particularly those that take the hint and innovate.” [What surviving indie bookstores?]

“It could just be a media-grabbing, one-shot flagship store. It could even be a seasonal holiday store that’s gone come January.” [We have no comment. Indeed, words fail us.]

After a strategy of undercutting retailers, when chains and independent stores of all kinds are dropping like flies, why on earth would Amazon would go into the brick and mortar business? Come on, Forbes, you’re a business publication, you know better than that.

If Amazon did want to have a physical bookstore presence the only strategy that might make sense is a chain of print on demand kiosks combining the company’s greatest strengths, brilliant technology and limitless inventory, in a relatively modest space. But Espresso-type printers would have to shrink to  desktop dimensions.

You want a rumor to monger, Forbes?  Try this one: POD Kiosks Coming Soon (to Your Local Truck Stop)

Richard Curtis
This blog post was originally published by Digital Book World as Brick and Mortar Amazon Bookstore? No Way

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Target is Target (of Amazon Showrooming)

Independent bookstores aren’t the only retailers chafing at the practice of showroom. Just ask Target.

In showrooming, customers enter a retail store and, when they have located the product they’re shopping for, walk out, go home and purchase the item on the Internet at a lower price.  Some shoppers simply scan the barcode of the production in the store and order it online on the spot. This in effect makes the brick and mortar store a mere showroom for customers to examine products they have no intention of buying there. Last Christmas Amazon actually promoted the practice, outraging alarming and outraging many stores and store chains. We know of at least one publisher that fought back by discontinuing distribution of its books on Amazon.

The latest objector is Target, the giant retail store chain. Executives, reacting to what they perceived as showrooming of Amazon’s Kindle e-book reader, informed Amazon they would no longer carry it.

Though Amazon sells most of its Kindles on its own website, many customers like to examine them physically, just as they may now do with Kindle’s rival, Barnes & Noble’s Nook, which may be “road-tested” by customers in B&N’s brick and mortar bookstore.  Recognizing consumers’ natural impulse to touch, Amazon began distributing Kindles in big retail chains.

It’s hard to predict what impact Target’s action will have on Kindle sales.  With nearly 1,770 stores in 49 states and gross revenues of $65 billion, boycott of a product by Target can have some seriously detrimental impact on any supplier. More ominously, if Staples, Best Buy and Wal-Mart, which also sell Kindles, see themselves as showrooming victims and follow Target’s lead, it could put a crimp in Amazon’s sales – and its image.

For the complete story read Target, Unhappy With Being an Amazon Showroom, Will Stop Selling Kindles by Stephanie Clifford and Julie Bosman in the New York Times.

Richard Curtis

This blog post was originally published on Digital Book World as Target Targets Amazon as Showrooming Enabler

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Amazon Succumbs to the Siren Song of High Couture

She was his first love and he was willing to overlook her imperfections at the time. Though she could be charming, cultured and articulate, she was also dowdy and old-fashioned in tweeds and sensible shoes, unworldly and inclined to tedious intellectualism. But she was richly endowed and ripe for the plucking, And pluck her he did, first seducing her, then playing fast and loose with her heart, tormenting her with infidelities as he relieved her of her fortune.

Then he found a new fascination, charismatic, classy, fashionable and rich. He succumbed to her irresistible allure. Only one question remained: Would he throw his first love over?

This is the metaphor that may have occurred to some Amazon-watchers when they read that the behemoth retailer is launching an initiative in the high-end clothing business that resonates with its original efforts to revolutionize publishing.

“Having wounded the publishing industry, slashed pricing in electronics and made the toy industry quiver,” Stephanie Clifford wrote in the New York Times, ”Amazon is taking on the high-end clothing business in its typical way: go big and spare no expense…In the retail clothing world, fears are growing that few will be able to compete with a stepped-up Amazon.”

Though we in the book industry consider our little corner of the media to be glamorous, compared to the fashion field it is lackluster, unsophisticated and impecunious. Looking at it through the eyes of a shrewd businessman, the profit margin on high-end sales – even with free shipping and returning – beggar those of the book industry.”Gross profit dollars per unit will be much higher on a fashion item,”said Amazon founder Jeff Bezos, one of the shrewdest businessmen on the face of the Earth. Bezos was Honorary Chairman at the glam opening of a classic costume exhibit at the Metropolitan Museum. See New York Social Diary for photos of him with Vogue fashionista empress Anna Wintour.

Will the more precious commodity drive the cheaper one of Bezos’s attentions and affections? Keeping our Eternal Triangle metaphor in mind, read the Times‘s article and judge for yourself. Amazon Leaps Into High End of the Fashion Pool

Richard Curtis

This blog post was originally published on Digital Book World as Will Amazon Grow Bored with Publishing?

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B&N Showrooms for…B&N

Laura Hazard Owen, writing for Gigaom.com, reports a unique strategy for combating the practice known as “showrooming”.

In showrooming, customers enter a bookstore, browse, then select (or scan the barcode of) the book they want to purchase, walk out of the store and order it from an online bookstore. Which makes the independent store a mere display space for customers to order books from its competitors. Last Christmas Amazon actually promoted the practice, outraging indy stores. One got so mad it stopped doing business with the behemoth. (See Can You Survive without Amazon?)

Barnes & Noble, the highest-profile target of showrooming, is now in a position to fight fire with fire. Microsoft’s investment in B&N’s Nook business gives the bookstore chain the potential for a showroom that loops back to its own inventory via the Nook.

“B&N CEO William Lynch says that the company plans to embed NFC (near field communication) chips into Nooks,” reports Owen. “Users could take their Nook into a Barnes & Noble store and wave it near a print book to get info on it or buy it.”

It’s an interesting concept, but there’s a big flaw in the reasoning.  Showrooming enables customers to scan a high-priced book in a brick and mortar store, then buy it at a discount on an Internet store.  In other words, if you scan a $20.00 book in a Barnes & Noble bookstore, then go to B&N’s online store, you’ll be able to buy it for, say, $16.00.  Then why, you will ask, can’t I pay $16.00 inside the bookstore?

For a showroom to work properly you need two components: a physical space with physical books to browse; and a virtual space to actually buy them. Think of a library where physical books are on display for browsing only. Customers choose the titles they want, swipe a credit card, and wait a short time while the book is printed on an Espresso-type printer.

We’ve been buttonholing readers with this mad scheme for years, and you can see some of our postings about kiosks here.

Richard Curtis

This blog post was originally published on Digital Book World as Showdown for Showrooms

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Cheaper E-Books Coming?

If you seek cogency on digital publishing subjects you’ll always find it in Laura Hazard Owen’s postings.  A good example is a recent one on the implications for consumers of the settlement agreements with the Department of Justice in its conspiracy lawsuit against five major publishers and Apple.

What does the settlement mean for customers? Here’s a summary:

1. Let the Discounting Begin. “Readers are likely to see lower prices on e-books published by HarperCollins, Hachette and Simon & Schuster — at least at Amazon, which expressed its glee over the settlement. But you won’t see those lower e-book prices until at least June…I wouldn’t be surprised to see some shockingly cheap bestsellers from those publishers — think massive summer promotions where big titles by authors like James Patterson, Jodi Picoult and Nicholas Sparks are $1.99.”

2. Amazon rivals will discount too. “Other e-book retailers, like Barnes & Noble and Kobo, are likely to want to enter into new contracts quickly as well so that they are on a more even playing field with Amazon.”

Owen points out that Amazon competitors “may not be able to afford to discount a wide range of e-books as deeply as Amazon can.” But that has not prevented Barnes & Noble, Kobo, and even the struggling Sony from maintaining a healthy market share of the e-book retail business.

3. Bundling of e-books, and e-book/p-book combo packages. “Justice notes that agency pricing ‘prevented e-book retailers from experimenting with innovative pricing strategies…such as offering e-books under an ‘all-you-can-read’ subscription model where consumers would pay a flat monthly fee,’ bundles or buy-one-get-one-free promotions. The settlement opens the door for those types of promotions on Hachette, HarperCollins and Simon & Schuster titles.”

4. Less predatory loss-leader pricing. “When it comes time for Simon & Schuster, HarperCollins and Hachette to negotiate their new contracts, the settlement allows them to ‘negotiate a commitment from an e-book retailer that a retailer’s aggregate expenditure on discounts and promotions of the Settling Defendant’s e-books will not exceed the retailer’s aggregate commission under an agency agreement in which the publisher sets the e-book price and the retailer is compensated through a commission.’”

5. Will Apple now sell e-books at a discount? “If it simply removes Simon & Schuster, Hachette and HarperCollins titles from its shelves without negotiating new contracts — yes, this would mean Walter Isaacson’s Steve Jobs biography, published by Simon & Schuster, would no longer be available through iTunes — it will be losing a large part of its catalog. If Apple agrees to negotiate new contracts that don’t require agency pricing, it could also make agreements with the many publishers who have not been able to sell their books in the iBookstore before. That would mean a much wider book selection for iBookstore shoppers.’

Read details in What the DOJ e-book lawsuit means for readers now

Richard Curtis

This blog post was originally published on Digital Book World as E-Book Prices Must Come Down

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Can You Survive without Amazon?

To contemplate publishing books without partnering with Amazon is to lose a lot of sleep, weight,  hair or all of the above.  Luckily most of us steer well clear of any action that might provoke the behemoth to put the Big Chill on our Buy buttons.

To deliberately terminate one’s relationship with Amazon is almost inconceivable. Almost but not quite.  We have the example of an executive that did it and has lived to tell this David and Goliath tale.

His name is Randall White and he’s the head of a distributor called Educational Development Corporation that also has a publishing imprint of about 1800 titles like Everyone Poops and The Noisy Body Book. Now it is known as The Company that Opted Out of $1.5 Million in Amazon Sales. White simply got tired of Amazon’s practice of  buying EDC’s books from a distributor and drastically discounting them. “They were becoming showrooms for Amazon,” he complained to David Streitfeld, reporting his story for the New York Times (Daring to Cut Off Amazon).

White had another reason to be irritated.  His books are sold via a network of “independent sales agents,” ladies who market EDC books from their homes and were losing food off their table as a result of Amazon’s tactics. Seizing the “chance to make 7,000 women happy in one day,” he pulled the plug on Amazon, or perhaps Pressed Flush is a better metaphor. Yet he claims his firm is doing better than ever.

When we have more poop on EDC’s war with Amazon we’ll let you know.

Richard Curtis

This blog post was originally published on Digital Book World as David Poops on Goliath

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