A Half-Century Creating Disney’s Magic Kingdoms

We hail Marty Sklar on publication of DREAM IT! DO IT!, his absolutely absorbing memoir about his relationship with Walt Disney and his role in helping The Disney Company become the premier entertainment company in the world.

Marty Sklar was hired by The Walt Disney Company after his junior year at UCLA, and began his Disney career at Disneyland in July 1955, the month before the park opened. He spent his first decade at Disney as “the kid,” the very youngest of the creative team Disney had assembled at WED Enterprises.

But despite his youth, his talents propelled him forward into substantial responsibility: he became Disney’s speech writer, penned Disney’s messages in the company’s annual report, composed most of the publicity and marketing materials for Disneyland, conceived presentations for the U.S. government, devised initiatives to obtain sponsors to enable new Disneyland developments, and wrote a twenty-four-minute film expressing Walt’s philosophy for the Walt Disney World project and Epcot. He was Walt’s literary right-hand man.

Over the next forty years, Sklar rose to become president and principal creative executive of Walt Disney Imagineering, and he devoted his entire career to creating, enhancing, and expanding Walt’s magical empire. Dream It! Do It! (The People, The Places, The Projects): My Half-Century Creating Disney’s Magic Kingdoms, represented by Richard Curtis Agency, is Sklar’s own retelling of his epic Disney journey, a grand adventure that lasted over half a century.

 

 

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