Enhanced Anti-Piracy Program Sends Takedowns to Google

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MUSO, the anti-piracy service employed by E-Reads and Curtis Agency, was dramatically enhanced by a feature that automatically sends takedown notices to Google. MUSO recentlly announced an upgrade that “for every file takedown that is sent we will be automatically sending a Google takedown for the file.”

This extra service is provided at no extra charge to content providers enrolled in MUSO. E-Reads, a leading independent e-book publisher, and literary agency Richard Curtis Associates, provide MUSO anti-piracy at no charge to their clients. The two companies offer this service to non-clients for a modest fee.

The two companies announced their anti-piracy initiative several years ago and it has resulted in thousands of takedowns. But until now there was no effective way to combat the practice of referrals by Google and other large search engines to unauthorized file-sharing sites. MUSO’s new feature will, it is hoped, reduce such referrals.

Here is the original announcement:

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Adopting advanced technology, Curtis Agency and E-Reads have teamed up to locate and take down pirated files of their authors’ books.

The system, developed by Muso TNT, protects against files uploaded by pirates to filesharing sites like rapidshare and megaupload. Files on these websites show up on Google search results and are therefore accessible to users who might otherwise purchase the files through legitimate channels.

The Size of the Problem

Though we have often contended that piracy is the number one threat to the e-book industry (see A Bootleg E-Book Bazaar Operates in Plain Sight), skeptics may not be aware of the extent of the problem. One company, torrentfreak, boasted that “The Internet is the largest copying machine ever invented,” and in 2011 ranked fiesharing sites according to traffic in the month of July 2011. The first figure represents unique monthly visitors, the second monthly pageviews:

1 4shared Cyberlocker 55,000,000/ 2,500,000,000
2 Megaupload Cyberlocker 37,000,000/ 400,000,000
3 Mediafire Cyberlocker 34,000,000 /330,000,000
4 Filestube Meta-search 34,000,000/ 280,000,000
5 Rapidshare Cyberlocker 23,000,000/ 280,000,000
6 The Pirate Bay Torrent index 23,000,000 /650,000,000
7 Fileserve Cyberlocker 19,000,000 /190,000,000
8 Hotfile Cyberlocker 16,000,000 /110,000,000
9 Torrentz.eu Meta-search 15,000,000/ 340,000,000
10 Depositfiles Cyberlocker 14,000,000/ 110,000,000

How Muso TNT Works.

Using the Muso technology, legitimate content providers authorize the antipiracy service to launch search engine “spiders” to crawl over the Internet and detect unauthorized files. A significant feature is that the search criterion is by author, not by title. As the spiders locate pirated files, they store the results on a password-protected login page for review.

Lawful Takedowns

The author, publisher or agent may view the files to confirm that they are not authorized. Then the user clicks authorization for Muso to issue, to fileshare site administrators, batch takedown emails that are preformatted to adhere to Digital Millennium Copyright Act notice and takedown procedures. Within hours the files are taken down automatically. In the event you send a takedown notice for a file to which you do not have the rights, the uploader has 14 days to dispute your action.

Results

We recently tested the program. “The results exceeded our wildest dreams,” says technical director Anthony Damasco. “On Friday afternoon we identified some 3500 illegally shared files of titles by our authors and ordered them removed. It took me 45 minutes. By Monday just about every one of them had been taken down.”

The program does not cover every type of piracy but filesharing is one of the most commonplace, widespread and persistent.

The two companies have begun taking down unauthorized files of clients and “We will also extend, at no charge, antipiracy coverage to all new clients of both firms,” said CEO Richard Curtis. Authors, agents and publishers interested in Muso’s services may enroll by signing up below. Enrollment with Muso is $15.00 per month per author. In the event that more take-downs are needed, Muso offers them at higher rates. Full disclosure: E-Reads receives a modest fee for referrals.

For further information contact Anthony Damasco at anthony@ereads.com or call 212 772 7363.

Click here to enroll with MUSO and start protecting your titles.

Instructions

1. Click signup and create an account

2. Select “Publishing” from the dropdown

3. When asked to create a campaign, enter author’s full name as it appear on his or her books

4. Allow the Muso bots to populate all the pirated files over 24 hours.

5. Login to Muso and start taking files down

For a complete archive of piracy-related postings, visit Pirate Central.

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