Is Apple Tablet Real or Mythical?

When Kassia Krozser referred to the forthcoming Apple tablet as the “Apple Unicorn” I emailed her to ask if she knew something that no civilian outside of Apple knows. Or was it a joke? If it was a joke it was a damn good one.

It’s a joke. Someone started referring to the tablet as a Unicorn because no one had ever seen it but everyone was ascribing magical properties to it.

I fell for it because “Unicorn” happens to be a splendid name for an e-book reader, especially compared to the litany of dumb ones we have been reciting for the last year or two. “The name has, oddly (or not), found traction in all sorts of media,” Kassia writes, “and there’s even a Unicorn hashtag on Twitter.”

Of course, if the name of Apple’s tablet truly turns out to be Unicorn the joke would be on Apple. But right now, Las Vegas money is strongly behind “iSlate”. Forty-eight hours or so from now we’ll all know.

Richard Curtis


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